Press Release

Star Plus & Colors remain stable; Sony up, Zee TV down Ratan Ka Rishta finale event delivers 5.1 TVR helping Imagine TV maintain GRPs over 100.

12 July 2011

Star Plus & Colors remain stable; Sony up, Zee TV down

Ratan Ka Rishta finale event delivers 5.1 TVR helping Imagine TV maintain GRPs over 100.

TAM viewership data for week 28 is out and Star Plus has maintained its GRPs over the 300 mark in the second consecutive week while Imagine TV has also maintained the status quo this week. The finale event of Swayamvar Season 3 – Ratan Ka Rishta has garnered 5.1 TVR helping Imagine TV maintain its GRPs over 100 points. Zee TV has again gone below 200 GRPs in the week 28 of TAM 2011.

Zee TV’s Pavitra Rishta has again topped the chart with 5 TVR followed by Balika Vadhu (4.7), Uttaran (4.3), Yeh Rishta Kya Kehlata hai (4.2) and Saathiya (3.9).

India’s No.1 Hindi general entertainment channel Star Plushas maintained its leadership with over 300 GRPs. The channel is consistent over 300 mark in the second consecutive week. In the week 28 of TAM 2011, Star Plus has recorded 309 GRPs (last week 311).

The second most watched Hindi GEC Colorstoo has maintained the status quo from the last week. The channel has recorded 252 GRPs in the 28thweek of TAM 2011 (last week 253).

The No.3 Hindi GEC Zee TVhas again lost 12 GRPs this week and recorded 193 GRPs on TAM people meters (205 GRPs last week). Zee TV remained over 200 GRPs for consecutive 4 weeks.

After adding 23 GRPs last week,Sony Entertainment Televisionhas yet again registered growth in the week 28 of TAM 2011. The channel has garnered 184 GRPs (last week 173).

SABhas recorded 131 GRPs (last week 134).

The grand finale event of Swayamvar season 3 – Ratan Ka Rishta has delivered 5.1 TVR for Imagine TV. The channel had crossed 100 mark after a long time in the week 28 of TAM 2011 as the Mehandi and Sangeet of Swayamvar season 3 had performed well on the people meters. Now with 5.1 TVR for the finale event, the channel has garnered 104 GRPs (last week 107).

Source: Best Media Info

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