Press Release

Star Sports and Twitter partner to launch 'Tweeplay'

28 May 2014

Starports.com and Twitter have tied up with TenTenTen Digital Products to launch a new interactive experience on Twitter called ‘Tweeplay’. This innovation promise entertainment for sports fans across India as they can now be certain of watching replays of major sports events by just sending a tweet. This unique experience on Twitter will be available during the IPL playoff matches right up to the final on 1 June.Fans can avail of instant replays by just following four simple steps…Step 1: Twitter users tweet “@StarSportsIndia #StarSportsTweeplay Help”Step 2: They will receive a reply with an appropriate set of commands that they can use to demand for specific highlight videos of the matchStep 3: They can then tweet with the specific command and receive a real-time reply from @StarSportsIndia with the highlight video e.g. @StarSportsIndia #StarSportsTweeplay Dhoni 6Step 4: Watch the video right within their TWEET AND Twitter timelineOn the development Star India head of digital business Ajit Mohan said, “Star Sports has always strived to innovate on digital and we areexcited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path breaking accompaniment to the starsports.com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the playoffs is a great way to sign off on the tournament.”Twitter India head of sports Aneesh Madani said, “As a platform for live, public conversations, Twitter and sports have always been a great fit. Our goal is to reach and delight all sports fans in India by bringing them closer to their game of choice and re-live the best moments of the match. We applaud starsports.com and TenTenTen for this breakthrough initiative of near real-time interactivity on the platform.”Tweeplay is created and being managed by TenTenTen Digital Products. TenTenTen MD and CEO Ramesh Srivats said, “Tweeplay is a unique way to offer snack-sized content on-demand on Twitter. We are very excited about launching it with starsports.com  during the Pepsi IPL playoffs and hope that a never-seen-in-the-world-before service like Tweeplay will help drive online buzz & content consumption.”

Source: Indiantelevision.com

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