Press Release

STAR Sports to kick off Hindi commentary for Barclays League

8 August 2013

Star Sports, the sports channel under the Star India, will be providing a dual audio fed for this year’s Barclay’s Premier League matches. Starting August 17, digital/DTH viewers will have the choice of choosing which language they want to hear the commentary to the live soccer matches.

The broadcaster has made this move in order to expand its non-cricket offerings to the vast Hindi speaking audience of the country. The basic idea is to broad base consumption of BPL and soccer in the country. To start with, 2 select matches every week will be broadcast in Hindi as well as English. The channel targets to telecast close to 100 live matches with Hindi commentary in the 2013-2014 season.Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt Ltd explains, “We want to build culture of developing sports that people have grown up with. The idea is to create a portfolio of various sporting disciplines with in-depth programming in each of the categories. This will help expand the sports viewing fan base and help in creating habitual viewing amongst sports consumers.”In addition to providing a Hindi audio feed, the channel will also have non-live programming around the BPL during the week. This will include build-up shows, reviews and match analysis shows.Rajput adds, “We have identified UK based commentators of Indian origin who will call the matches in Hindi for BPL. For viewers to understand the nuances of soccer and the league itself, we feel it is important to explain the live action in a language and idiom which is clearly understandable to one and all.”According to research provided by the broadcaster, India has about 125 million people who speak English as compared to 400 million viewers who understand Hindi. In this regard, Star Sports believes that the focus on English commentary/graphics by sports broadcasters till date has been a big deterrent in the growth in viewership. “We believe that if you want people to consume a lot of content, you should offer it to them in their language of comfort,” reiterates Rajput.In soccer, STAR Sports channels hold broadcast rights for Barclays Premier League, Spanish La Liga, Italian Serie A, the English FA Cup and England international matches and AFC Events. The sports broadcaster recently showcased Confederations Cup 2013.


Show me everything from anytime

Star India

Over the last few days, we have heard gut-wrenching stories of abuse from women across the country. At Star, we are taking this moment to reaffirm our commitment to the central values of our company.

Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India

Partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content

#FanBannaPadega: Hero Indian Super League’s new campaign for Season 5

The campaign titled #FanBannaPadega highlights the significance of how fan support will take Indian football to even greater heights

This festive season Star Bharat brings you RadhaKrishn – a paean to eternal, unconditional love

~Savour the soulful journey of Radha & Krishn and experience the true meaning of selfless love beginning 1st October Monday to Saturday at 9 pm~

1 2 3
Imagine more
Id: 6504