Star Sports, India’s leading sports broadcaster unveils the campaign - ‘Ek Saath Waali Baat’, in the run-up to the much-awaited season of Dream11 IPL. While the pandemic has disrupted lives, there has been an equally powerful wave of everyday heroes, who have come forward to support the ones in need during these unprecedented times. The ‘Ek Saath Waali Baat’ campaign captures this feeling of togetherness while driving the message of hope and support, which has been critical in these trying times.
The TVC puts a spotlight on the stories of hope and instances of people helping each other, neighbours sharing prospective job opportunities with those who have been laid off and a community welcoming a doctor with flowers as he returns from work.
