Press Release

Star Vijay to strengthen primetime band

26 November 2014

 Star India’s Tamil general entertainment channel (GEC) has decided to spruce up its fiction offering by making changes to its primetime daily shows.

The newest addition to its primetime band is the Tamil version of the hit Star Plus’ ongoing show Ye Hai Mohabbatein, called Kalyanam Mudal Kadal Varai (KMKV). Similar to what the Hindi GEC has done, KMKV was introduced on 3 November at two slots 7 pm and 9 pm. The Hindi version is being aired at 7:30 pm and 11 pm. The remake is directed by Thai Selvam.
The reason for introducing it at 7 pm was to fill in the slot left empty by the dubbed version of Star Plus’ Mahabharat. The 9 pm slot, on the other hand, was chosen to push the other shows, in order to extend primetime from 6 pm to 11 pm.
The other big change will be the re-introduction of the dubbed version of Mahabharat which was aired from late last year, in a primetime slot which is yet undecided. “There has been a cult following of the show and we are very confident that the repeat will also give us minimum 4 TVRs,” says Star Vijay GM K Sriram. After the last airing, the channel took a feedback of people and found out that the earlier several episodes had been missed by viewers, who wanted to see it again.
The channel plans to air Mahabharatham from second week of December. “The success of the first airing has made us take it up again. Purvika Mobile has already shown keen interest to be on board as an advertiser,” adds Sriram. This will follow a mega marketing campaign to the tune of Rs 1 crore.
Additionally, its nonfiction show Super Singer has been shifted from 9 pm to 9:30 pm to make space for KMKV while Office has been shifted from 10 pm to 10:30 pm.
Sriram points out that the shows at 8 pm and 8:30 pm are its blockbuster ones- Deivam Thandha Veedu and Saravanan Meenatchi and they wish to build the 9 pm band along with it. Unlike Hindi where 9pm is the supreme primetime slot, in southern GECs it is 8pm.
Source: Indiantelevision.com
Show me everything from anytime

Star India

Over the last few days, we have heard gut-wrenching stories of abuse from women across the country. At Star, we are taking this moment to reaffirm our commitment to the central values of our company.

Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India

Partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content

#FanBannaPadega: Hero Indian Super League’s new campaign for Season 5

The campaign titled #FanBannaPadega highlights the significance of how fan support will take Indian football to even greater heights

This festive season Star Bharat brings you RadhaKrishn – a paean to eternal, unconditional love

~Savour the soulful journey of Radha & Krishn and experience the true meaning of selfless love beginning 1st October Monday to Saturday at 9 pm~

1 2 3
431
Imagine more
Id: 5648