Starsports.com has entered into a unique partnership with the Vodafone McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix to be held on October 25-27. The 200 mph-plus Vodafone McLaren Mercedes F1 cars, driven by 2009 world champion Jenson Button of Great Britain and his young teammate Sergio Perez of Mexico, will carry Starsports.com logos on their rear wings. This will be the first time that an Indian digital brand will become part of a F1 team’s livery.
Starsports.com will be streaming the Indian Grand Prix race live on October 26 and 27, 2013. In addition, Starsports.com will be working closely with the Vodafone McLaren team in the run-up to the Grand Prix. The website will develop interesting F1 programming including interactions with the team drivers, Button and Perez, as well as senior management of the team including Martin Whitmarsh, Team Principal, and Sam Michael, Sporting Director.
Starsports.com will take its viewers on a virtual behind-the-scenes tour of Vodafone McLaren Mercedes’ ultra-high-tech garage, including highly revealing interviews with the team’s engineers who will explain exactly what it takes to run a top Formula 1 team. Not only this, a few lucky spectators can win a money-can’t-buy Vodafone McLaren Mercedes pit-and-paddock tour on the practice and qualifying days scheduled for October 25 and 26, respectively. Starsports.com will also showcase Vodafone McLaren Mercedes’ award-winning ‘Tooned’ cartoons which depict the team’s glorious 50-year history in a clever, amusing and counter-intuitive way. If you have not seen ‘Tooned’ before, you should not miss it!
Vijay Rajput, Chief Operating Officer, ESPN Software India, said, “We are delighted to work closely with the Vodafone McLaren Mercedes team. We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up. The service will feature original content not screened on television, including outstanding video stories and insightful contributions from experts.”