?Sports broadcaster Star Sports has launched a high-decibel campaign with the core theme ‘Fight for No 1’ to promote the forthcoming series between India and Australia which will feature seven ODIs and a T20 match. The campaign rides on the fact that the outcome of the series will decide the new No. 1 ODI team in the world. The high profile series commences on October 10, 2013.
Currently, champion India is at the top in ICC ODI team rankings with 123 points while challenger Australia is at second spot with 115 points. If Australia beats India comprehensively, they will become the new No. 1ODI team while India will retain its position at the top if they are able to win the series.
Vijay Rajput, Chief Operating Officer, ESPN Software, said, “It is the mother of all series. Seven ODIs and a T20 against Australia during the Diwali season surely make it a really big series for us. India-Australia contests have always generated a lot of interest amongst cricket fans in the country. India’s national team has not been in action for close to two months now and fans would be eagerly waiting to see them in action again.”
The campaign thought ‘Fight for No. 1’ will run across all multimedia platforms. Even pre- and post-shows around the live telecast will analyse the happenings of the day through the same lens. The points accrued by both the teams will be updated after each and every match like a live tracker.
Star Sports has lined up expert panel of commentators including Sunil Gavaskar, Kapil Dev, Sourav Ganguly, Shane Warne, Matthew Hayden, Navjot Singh Sidhu, Ravi Shastri, Wasim Akram, Harsha Bhogle and Murali Kartik.
The series will be broadcast in English on Star Sports and Star Cricket HD. Star Cricket will carry the series with Hindi commentary.
All the matches will be streamed live online on www.starsports.com. The site boasts of the first-of-its-kind video scorecard bringing alive the statistics with video clips, detailed analytics and graphics. www.starsports.com will carry replays and highlights as well as original content not screened on television, including video stories and editorial content/ columns from eminent sports personalities. All of these features, together with HD quality streaming, presents an unrivalled video experience.