Press Release

The epic tale told for the first time from the lens of Sita

21 October 2015

Star Plus announces the launch of their new magnum opus Siya Ke Ram!

19th October 2015: Sita-Ram always been an intrinsic part of our culture and their story has influenced civilizations across the globe; from India, Thailand and Indonesia to Mauritius, Fiji and Turkey; and the epic’s message of duty, honour and familial responsibilities continues to be relevant even in today’s times. However every single interpretation of this tale has been seen as the story of Ram and Sita hardly finds a mention in these versions.

Star Plus has always stood for compelling stories featuring strong, empowered and inspirational women protagonists. Now the channel is bringing to its viewers a fresh perspective on Ramayan, Siya Ke Ram where the story will be seen from Sita’s perspective.
“Star Plus  wants to present Sita as a multi-faceted woman with a mind of her own who was Ram’s ardhangini in the true sense of the word, thus making her relatable to every woman of today. Sita continues to be relevant to this day and we want to pay tribute to the modern Indian woman by presenting Sita’s inspiring story”, said a channel spokesperson
The first look of the show was released by the channel on 14th October and it truly encapsulates the scale and grandeur of the epic, while highlighting the key differentiator of a Sita who has a point of view, thus establishing Siya Ke Ram as a definite game-changer on Indian Television.
Star Plus, India’s favourite storyteller, has created yet another magnum opus Siya Ke Ram, which has been conceptualised by Aniruddh Pathak who brought Lord Shiva’s legend to TV through Mahadev. The story has been envisioned and created by some of the most renowned writers in the country – The best-selling author of Asura and Ajaya, Anand Neelakantan and talented writer Subrat Sinha – along with creative consultant Devdutt Pattanaik - the man who has redefined mythology for Indians today. Post the mega-success of Mahadev, Triangle Film Company continues their successful association with STAR India as the makers of this magnum opus.
Siya Ke Ram Coming soon this festive season only on Star Plus!
Print
Show me everything from anytime
Press Release

Life OK Screen Awards announces nominations and jury panel

Ajit Thakur, General Manager, Life OK, said, “Life OK recently turned 2 and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”

Press Release

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

Press Release

YuppTV Launches Star Plus and Life OK Channels in USA

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

1
430 431 432
628
Imagine more
Id: 7197