When he took over as the chief executive officer at Star India in 2007, former journalist Uday Shankar faced twin challenges—to boost the sagging popularity of Star in the face of tough competition, and prove himself as he was not from a traditional media/advertising background.
Under Shankar’s leadership in the last eight years, the channel’s yield has grown five times. According to a Morgan Stanley report, published in August 2015, Star India has become the most valued broadcast network in the country, with its numerous channels reaching out to more than 720 million people every week.
According to estimates, Star’s turnover has grown fivefold in the eight years that Shankar has been at the helm to `8,500 crore at the end of the last fiscal. Its market share, in terms of cumulative television viewership in India, has also doubled to 24 per cent in this period.
Shankar works behind a standing desk as “standing upright while working” helps him stay fit and think better