Uday Shankar's theme address at FICCI Frames 2017

Debarpita Banerjee, VP – Marketing, Fox International Channels, said, “With Ramsay’s Kitchen Nightmares, we present that facet of the food business which is yet unknown to Indian viewers – the ‘business’ of cooking. It is interesting not only to watch Gordon Ramsay’s creative mind ticking as he offers his expertise and experience to drowning restaurants, but also to see how each restaurant is saved and put back on a winning streak.”

Nikhil Madhok, Senior VP, Marketing, Star Plus, explained, “Rebranding can happen in three ways: a refreshing of the on-air packaging, a proposition change or a change in content along with positioning. This last one is the only genuine rebranding process.”

Nitin Kukreja will speak on “The Game Changer” that Star Sports has established itself as in this growing industry as the country’s biggest broadcast network plans to invest a massive Rs 200 billion towards its sports business initiatives over the next three to five years.