Come January, Indian cricket team will sport Star logo
Star India Chief Operating Officer Sanjay Gupta said: “We have bought this sports asset to use as a tool for marketing our various brands. We have a portfolio of brands from Star Plus, Life Ok, Star Cricket, etc, and we will use this asset when we need to push any of these brands. Of course, we will need some time, as the jerseys will have to be printed by Nike. We have been buoyed by our experience of being a ground sponsor for IPL; that has, for instance, helped us market the Star Plus brand n
