The most awaited T20 tournament is set to begin on Match 23rd, 2019 in India and will provide for a perfect platform for young and established cricketers to showcase their skills to the world !
The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards. Adding to the excitement ahead of the world’s most-watched cricketing tournament, Star Sports and BCCI have unveiled the campaign #GameBanayegaName which focuses on VIVO IPL as a platform where one’s ‘Talent’ (Game) precedes one’s name.
The film conceptualized by Taproot Dentsu, in a historic first, IPL players from across all eight franchises come together in one frame to showcase the spirit of the upcoming league. The TVC features Virat Kohli, MS Dhoni, Rohit Sharma, Dinesh Karthik, R Ashwin, Jaydev Unadkat, Rishabh Pant and Rashid Khan in their respective team jerseys.
The VIVO IPL campaign, ‘Game Banayega Name’ is a great leveler and reflective of young and fearless India in every sphere. This is a powerful philosophy in a country like India where more than 50% people are below the age of 30 years. This insight goes beyond cricket, talking to people who are brimming with confidence, skilled and are fearless in their approach to claim their space in the Sun.
The TVC opens with a split screen battle between young players in a maidan on one side and established VIVO IPL stars on the other to grab screen space. After an entertaining tussle, the film ends with IPL stars acknowledging the maidan players talent and inviting them to show their game. The TVC is a reflection of the core spirit that VIVO IPL resonates, a platform for young talent to showcase their game and an opportunity to make a name. The TVC is set to a catchy song and is written and composed by The TVC is set to a catchy song and is written by Puneet Sharma and Pallavi Chakravarti and composed by Sameer Uddin.
