YES Bank has signed a long-term deal as the associate sponsor with the Hockey India League starting from 2014. Hero MotoCorp and Airtel are the other partners of the League. Star Sports is the official broadcast partner. Six franchise teams will feature in the second season of the Hero Hockey India League to be held from January 25 to February 23, 2014. In a statement, HIL Chairman, Narinder Batra, said, “HIL had a terrific start last year and we are certain with YES Bank on board, it will benefit both the League and our millions of followers around the world.” Rana Kapoor, Managing Director and CEO, YES Bank added, “YES Bank is fully committed to the growth and development of India’s most participative sport.”
Source: Thehindubusinessline.com
