Star India, today announced NTR Jr. as the Official Ambassador for the Telugu broadcast and Star MAA Movies as the destination for VIVO IPL 2018. Star India is reimaging the broadcast of the VIVO Indian Premier League 2018, by making India’s greatest sporting spectacle a never before experience for cricket fans across the country.
A TVC featuring NTR Jr. and his friends at home has also been released to establish Star MAA Movies as the go-to destination for all the fans who wish to watch VIVO IPL 2018 in Telugu.
The TVC captures a scene in NTR Jr.’s home where his friends are debating why the need for VIVO IPL in Telugu commentary. NTR Jr, surprised asks “Telugu aite yenta?” (What’s so special about Telugu?), and goes on to say how you always need a special something – Imagine Chicken without mirchi; Pakoda without onion; A car without petrol and sleeping on a mother’s lap. As his friends agree to his reasoning, NTR Jr. wraps up with “Asalu maza, Telugu ra!”
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For the first time ever, Star India will broadcast the VIVO IPL 2018, in 6 languages - Hindi, English, Tamil, Kannada, Bengali and Telugu with each language having individual commentary teams. The VIVO IPL will also be beamed LIVE in these 6 languages on Hotstar.
Alok Jain, EVP and Business Head, Star MAA Network, while commenting on the association said, "India has always been passionate about sport and VIVO IPL being the biggest sporting property on the calendar every year, we want to give fans the opportunity to watch the #BestvsBest cricket action in their preferred language. The Telugu broadcast of VIVO IPL 2018 will be on Star MAA Movies and who better to advocate VIVO IPL in Telugu than NTR Jr. The mutual love and respect he has for his fans and vice-versa, made him the right person to take the message to the fans who are at the heart of this experience. As we continue to Re.Imagine VIVO IPL in 2018, we hope the fans watching the matches on TV will enjoy the Telugu commentary.”
Speaking about his association as the official ambassador of VIVO IPL telecast in Telugu, Super star NTR Jr. said, “I have always been a big sports buff. Who isn’t in India? And for every sports buff, Vivo IPL is THE event of the year. I am glad to be associated with the broadcast of VIVO IPL and I am proud that my association is marking the launch of this mammoth enterprise in Telugu on Star Maa Movies”
The Telugu commentary team for VIVO IPL 2018 on Star MAA Movies will feature former Indian cricketers and some distinct voices: Venkatapathi Raju, Venugopal Rao, Kalyan Krishna, C Venkatesh, Chandrasekhar P, Sudheer Mahavadi and Rj Koushik.
The 11th edition of VIVO IPL starts on Saturday, April 07, 2018 with defending champions Mumbai Indians taking on Chennai Super Kings. The match will be telecast live across Star Sports network and Hotstar.
VIVO IPL 2018 will be broadcast on the following channels:
Telugu – Star Maa Movies
English – Star Sports 1 and Star Sports 1 HD
English – Star Sports Select 1 and Select Sports Select 1 HD
Hindi – Star Sports 1 Hindi
Tamil – Star Sports 1
Tamil Bangla – Star Jalsha Movies
Kannada – Star Suvarna Plus
