A crisp, white card with a golden eye, shining like a star and encircled by a rangoli, reached thousands across the country on Diwali. In the reflection of the soft, morning light the recipients’ eyes lit up reading its contents.
It said that we, on their behalf, had funded an eye surgery, through The Vision Foundation of India and pulled someone out of permanent darkness with just Rs 1500.
This festive programme sponsored 2076 cataract surgeries across 65 remote hospitals, in 20 Indian states to spread more light during the festival of lights. The idea was to rethink and change the corporate gifting trend by giving a feel-good gift.