How our stories touch people’s lives
For decades, men dominated Bollywood, and Bollywood dominated entertainment. Women were underrepresented in film, television and society.
The economic liberalisation of 1991 eliminated boundaries and opened opportunities for television.
How we challenged stereotypes and championed women across India.
The power of truth in cinema.
“When Star briefed us on the project, I remember thinking that it was the wrong timing, the wrong day, the wrong duration” Walter Noronha, SVP, Account Management at Ogilvy and Mather.
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