Beyond the screen

How our stories touch people’s lives

Change starts here

For decades, men dominated Bollywood, and Bollywood dominated entertainment. Women were underrepresented in film, television and society.

Media with a conscience

The economic liberalisation of 1991 eliminated boundaries and opened opportunities for television. 

'Nayi Soch' in a new India

How we challenged stereotypes and championed women across India.

How Ogilvy and Star mobilised people to bring about change

“When Star briefed us on the project, I remember thinking that it was the wrong timing, the wrong day, the wrong duration” Walter Noronha, SVP, Account Management at Ogilvy and Mather.

Imagine more
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