Change starts here

For decades, men dominated Bollywood, and Bollywood dominated entertainment. Women were underrepresented in film, television and society.

Media with a conscience

The economic liberalisation of 1991 eliminated boundaries and opened opportunities for television. 

'Nayi Soch' in a new India

How we challenged stereotypes and championed women across India.

How Ogilvy and Star mobilised people to bring about change

“When Star briefed us on the project, I remember thinking that it was the wrong timing, the wrong day, the wrong duration” Walter Noronha, SVP, Account Management at Ogilvy and Mather.

Imagine more
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