India is on the move

Sports in India is on the move, but it needs to be a movement. We want young India to come out and play, and make India a true sports superpower.

Ready, set, go

A fully connected, online India is just around the corner – ready to fulfil its potential.

Transforming India's taste buds

How Masterchef Australia transformed India’s food culture.

How Hotstar broke the Internet

The story of how we put the excitement and adventure of our programmes in India’s hands.

How Ogilvy and Star mobilised people to bring about change

“When Star briefed us on the project, I remember thinking that it was the wrong timing, the wrong day, the wrong duration” Walter Noronha, SVP, Account Management at Ogilvy and Mather.

Mauka Mauka

The viral campaign that caught the spirit of competition.

The Making of ‘Rufus’

The story behind the award-winning 'Rufus' Wimbledon promo that bagged a Gold at PromaxBDA Awards 2017

Best shared secret

#StarMoviesSecretScreening has turned the country’s movie enthusiasts into a cult.

A culture of mentorship

People Excellence Program (PEP) is designed to bring transparency and clarity in the way we manage performance

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