Press Release

97 million viewers tune into Star Plus for Just Dance finale The simulcast of the finale episode on STAR Plus and STAR One notches 3.3 TVR

9 October 2011

97 million viewers tune into Star Plus for Just Dance finale

The simulcast of thefinale episode on STAR Plus and STAR One notches 3.3 TVR

The finale of ‘Maruti Suzuki presents JUST DANCE’, Hrithik Roshan’s debut TV show that changed trends and set new benchmarks in talent competitions, was watched by 97 million viewers on Saturday, October 1st.

As per TAM data, the simulcast of JUST DANCE’s finale episode on STAR Plus and STAR One was a grand 3.3 TVR. (Source: TAM Panel, Week 40, HSM, CS 4+). The finale was watched by 97 million viewers in the country. (Source: IRS R2 2010, TAM reach converted to IRS).

The star-studded grand finale of the show saw some of Bollywood’s biggest actors like SRK, Priyanka Chopra, Sonakshi Sinha and Deepika Padukone gracing the occasion. Also celebrating Duggu’s television debut was his family who came on the stage and blessed the contestants.

Nitin Vaidya, Business Head, Hindi Channels, Star India,said, “JUST DANCE was the most exciting and loved show this year and we are extremely happy with viewers’ overwhelming response. Given the intense competition in the GEC genre, JUST DANCE has demonstrated an outstanding performance thereby setting a higher benchmark for reality shows on television.”

Source: BestMediaInfo

Print
Show me everything from anytime
Press Release

Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

Press Release

Star India enters into partnership with International Hockey Federation

Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”

Press Release

STAR Sports to invest Rs 100 cr in hockey league

Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”

1
424 425 426
630
Imagine more
Id: 6036