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Star Plus strengthened its weekday leadership by claiming 5 of top 10 slots in the second week of TAM 2015.
Star India too launched its digital platform for sports content in 2014, starsports.com. This was apart from Startv.in, the group’s digital platform that already exists for their Hindi GEC content. Starsports.com provided on-demand live video content to subscribers as well as videos and clips on highlights of matches.