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Star India CEO Uday Shankar said, “In the current scenario the collections are happening but the content owners are not getting the money, despite the fact that the consumers are paying it. Currently the MSOs are getting only 25 per cent of the collection from the LCOs. The new RIO assures a more disciplined and transparent manner of operating for all,”
The week also witnessed change in pecking order as Life OK returned to No. 4 position.
Ajit Thakur, EVP and General Manager, Life Ok, said, “‘Savdhaan India’ has been one of our remarkable shows. It is a proud moment for us to witness ‘Savdhaan India’ reach the 1000 episodes mark in such a short time span. At Life Ok we have always tried to offer differentiated and meaningful entertainment to our viewers and ‘Savdhaan India’ has been one such endeavour. It aims to motivate a common Indian to be resilient and fight against crime. Through our efforts, we hope to have transformed a f