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The ISL, borrowed heavily from the successful Indian Premier League (IPL) T20 cricket, has been three years in the making, and finally, after two postponements, it's finally happening.
"If I talk about ISL, I can guarantee that within three years you will get the news that one of the players from Northeast united is playing for an international club and that will be the biggest win for us."
Sanjay Gupta, COO, Star India, said, "We welcome these brands on board to support the Hero Indian Super League – a league that is bound to change the development trajectory of Indian Football. This is a historic opportunity for brands to be part of the birth of a footballing nation.We are a few days away from the kick-off of the Hero Indian Super League and it has gained excellent traction as is evident in the number of sponsors lined up to support the league.”
Hemal Jhaveri, Executive Vice President, Star Gold, said, “Star Gold continues to be the favourite platform for the biggest and best of Bollywood blockbusters. Kick on Star Gold has proved to be the most successful TV premiere of 2014, and we would like to thank our audience for the overwhelming response and appreciation. We intend to offer our viewers even bigger blockbuster premieres in the future with the next being Singham Returns.”