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Star Gold designs marketing campaign for ‘Kick’ premiere

Star Gold EVP Hemal Jhaveri said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on television and Star Gold is the official destination for the superstar’s blockbusters. ‘Kick’ has been the biggest release of 2014 and we hope to replicate the film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiators to our marketing campaign. It will be by far the biggest marketing campaign ever undertaken by

GEC Watch: Star Plus’ ‘Diya Aur Baati Hum’ regains top slot

Star Plus and Zee TV hold 4 slots each in the top 10 weekday shows. Zee has 3 shows in among the top 5 in Week 38 of TAM 2014.

Life OK teams up with Ekta Kapoor’s Balaji Telefilms to launch biggest fiction show ‘Ajeeb Daastaan Hain Ye’

Excited about the latest venture Ajit Thakur, EVP & GM, Life OK, says, “We at Life OK have offered bold and innovative content to our viewers. With the launch of Ajeeb Daastaan Hain Ye, we intend to raise the bar even higher. This show will be one of our biggest launches since it brings together three powerful forces, Ekta, Sonali and the story of an extremely strong female protagonist. We are confident the viewers will enjoy the show as much as we enjoyed making it. The show is definitely something you should watch for its extremely well defined characters and a compelling story. It's a journey of a woman from being a content homemaker to displaying the courage to step out and gain financial independence in order to secure the lives of her loved ones, her children.”

Hero Indian Super League to be aired across 8 channels

Star India COO Sanjay Gupta said, “We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. The Hero Indian Super League heralds the birth of India as a footballing nation and, as the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen-before plan, leveraging the strength of sports, entertainment, regiona

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