Telling the world

The run up to the India-Pakistan clash kicked off the Mauka Mauka ad series which is one of the most popular ad campaigns — something that mainstream advertising had not seen in a long time

Premiering on March 2, 2015, the show has been shot across locations in Paris, Banaras and Mumbai, and is directed by Oscar-nominated director Gyan Correa

What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.