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Sanjay Gupta, Star India COO said, "Amid India's steadfast focus on economic growth, the Media & Entertainment has the potential to serve as the country's key engine of growth, both socially and economically, if the government unlocks its true potential by giving the industry the policy priority it deserves."
Star Plus SVP marketing Nikhil Madhok said, “It has a very loyal audience with the highest time spent on Hindi general entertainment channel (GEC). The show is really popular but a lot of people kept telling us, especially youngsters, that it was too late for them to stay awake and watch considering they have their schools and colleges the next day.”
Star India COO Sanjay Gupta said, “Star India’s entertainment content has gripped people from all over the globe and its acceptance across geographies is a testament to our commitment of inspiring people. We’re delighted that our stories continue to transcend borders and are confident that it will enthrall the audience in Georgia as well.”
Star India English portfolio business head Kevin Vaz is proud with the way the channel has managed to help build a major premium subscriber base. “Despite being a pure a la carte HD-only offering, we are confident that additional premium consumers will begin subscribing to the channel.”