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Does ‘finite’ spell death for long sagas?

Star India senior vice president programming Ashish Golwalkar said, " At Star Plus, we constantly endeavour to give something fresh to our viewers. In order to do that, we think there is a set of talent that works for television.”

Why Ekta Kapoor is in praise of rival show ‘Diya Aur Baati Hum’

The shows connected with the audiences instantly and their popularity soared. It narrates the story of Sandhya’s struggles as she dreams of becoming an IPS officer, thus breaking the boundaries of her confined middle-class life.

Jaldi 5 with Ajit Thakur: Loads to fix & learn before we set our eyes on #1

There was much cheer last week when Life OK took the #3 slot amongst Hindi GECs in the weekly TAM ratings. But we held back and said that we should wait for another week before interviewing Ajit Thakur, Star India General Manager and Business Head of the channel. The weekly numbers that came out yesterday saw Life OK ahead yet again. MxMIndia spoke with Mr Thakur, hours after it was known that Life OK was the #3 Hindi GEC for the second consecutive week as per TAM numbers.

Strategic value of football gains in eyes of sportscasters

India might still not be in the throes of the beautiful game, but there is no giving the fact that the popularity of the sport is slowly and steadily seeping through towns and cities of India, particularly among the youth. And the Indian sports broadcasters who have till now put all their energy and resources into one sport (read cricket) are also beginning to take notice of the changing landscape.

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