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Star bets big on 'Satyamev Jayate'; marketers remain optimistic

Gayatri Yadav, Head, Marketing and Communications, STAR India said, “This season, the show is conceptualised around the thought of ‘Jinhe Desh Ki Fikr Hai’, as it aims at evoking a sense of national pride and garnering commitment from each and every Indian. It will prove to be a platform that will empower viewers to take part in action-oriented change. The content will focus on ensuring more participation and action with each specific cause discussed on the show. Another change this season is th

‘Govt has not been able to harness power of media’

Star India CEO Uday Shankar said, “The industry perennially stays on a back foot, defending itself against every new wave of regulation aimed only at further curtailing its wings.”

Chokher Tara Tui

The story of the show is based on the life of Tutul and her remarkable journey to achieve her dreams. Tutul is a simple girl from the small town of Madhupura.

FICCI Frames 2014: Uday Shankar calls for repairing media-state relationship

Uday Shankar, Chairman, FICCI Media & Entertainment Committee and CEO of Star India, pointed out that “amidst an environment of gloom and doom, the media and entertainment (M&E) industry registered an impressive growth of 12 per cent last year. The fact that we have been able to deliver this in light of an overall economic growth of 4 per cent and a major resetting of exchange rates is a testament to the tenacity of the industry’s leaders and stakeholders.”

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