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Uday Shankar, CEO, Star India said, "In India, media and the creative community is often questioned about their role in social responsibility. This is a way of showing that the industry is aware of what is happening around. An event of this scale puts the money where the mouth is,"
"The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand," said Uday Shankar, CEO, STAR India. "This occasion demands that people join forces to support those in need. It's heartening that people are coming together and our role is only that of a catalyst," he added.