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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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After Pro Kabaddi League Star Sports signs on as title sponsor for Premier Badminton League too

Star India COO Sanjay Gupta said: “The success of India’s badminton stars internationally has led to the emergence of a passionate fan base back home. As a result, like Kabaddi, badminton is now a sport that’s very close to the hearts of Indian fans. The prospect of our home heroes facing up against the best the world has to offer in our own backyard was a prospect that was too tempting to pass up. Strategically, it also made the most business sense for Star Sports given our efforts to create a

Star India’s content drives search trends on Google in 2015

Mr. Uday Shankar, CEO – Star India said, “Stories matter. We have long held the belief that content shapes the mindspace and cultural bloodstream of a nation. This belief is validated seeing that our content is shaping and defining the majority of trending searches in India. What’s gratifying also is to see two of our brands hotstar and starsports as the only two brands that feature on the list.”

In 2016, Soccer, kabaddi & tennis leagues to offer tempting choice other than cricket

Sanjay Gupta, chief operating officer of Star India, says in football and kabaddi, brands have seen the power of sports play out and hence are far more open to sponsoring. "That's a big shift in India."

Uday Shankar: Star Performer

Under Shankar’s leadership in the last eight years, the channel’s yield has grown five times. According to a Morgan Stanley report, published in August 2015, Star India has become the most valued broadcast network in the country, with its numerous channels reaching out to more than 720 million people every week.

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