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STAR India stops ‘value-add’ sponsorships

“It was a very miniscule percentage of our advertisers,” observed Sanjay Gupta, COO, STAR India.

Aamir's 'Satyamev Jayate' to make history

"Satyamev Jayate" will go on air on Star Plus May 6.

HD viewers may soon see the end of advertisement-free viewing

“Star Plus is a separate channel from Star Plus HD and it makes business sense to monetize the two separately,” said Sanjay Gupta, chief operating officer, Star India.

Star's Aamir Khan debut TV show to ride on big money

Star India president-ad sales Kevin Vaz said, “We have got eight sponsors already. We are giving our sponsors 100 per cent exclusivity i.e we will not sell spots to any competitor brand on the show. We will be finalising on the remaining two associate sponsors by Friday.

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