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FICCI Frames 2012: Regional is the new national

STAR Pravah's Pantvaidya raised the most crucial of the aforementioned challenges, namely, the issue of ad revenues and the huge gap between ad revenues for regional and national players.

Ad brake for pay TV channels

There will be a direct impact on our revenues as the advertising time is almost reduced to half,” says Kevin Vaz, president (Ad Sales, Star India).

Sony sweeps Ficci Frames 2012 awards; Star Plus remains best channel

Celebrating excellence in the verticals of Film, Television and Radio, the FICCI Frames Excellence Awards on Friday concluded the 13th edition of the annual three-day event organised by the Federation of Indian Chambers of Commerce and Industry in Mumbai from March 14-16, 2012.

FICCI Frames 2012: Is successful programming rooted in research or instinct?

On the last day of FICCI Frames 2012, a set of decision makers from the television industry addressed the oft-discussed issue of whether the real key to successful programming is hard core research or the programmers' instinct.

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