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The idea, said Sanjay Gupta, chief operating officer, Star India, is to be a one-stop destination for users to consume premium content across genres and languages and, more importantly, at their own convenience. “There aren’t many platforms available to Indian consumers offering high-quality, curated content besides, say, YouTube,” he said.
Star Plus is pushing the boundaries of prime time, taking a leaf out of the book of regional channels.
The 60 second TVC shows a young Pakistan cricket fan sporting the team colours waiting to celebrate the victory over India in the World Cup since 1992.
Star Jalsha is at the top with a market share of 49.44 per cent (week 5), followed by Zee Bangla with 34.39 per cent. ETV Bangla has 9.53 per cent share, while Aakaash Aath 5.73 per cent.