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Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences sharply. The network is evidently looking at geo targeting.
Star India COO Sanjay Gupta said, "The addition of southern languages has resulted in significant interests from south-based clients TI Cycles, Dixcy, Manappuram have signed for their maiden World Cup association."
Sanjay Gupta, COO, Star India says, "The World Cup is the biggest event for Indian consumers. The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team's defence of its title in Australia and New Zealand and we, at Star, plan to make this World Cup, a 'Cup for All'. We will introduce many firsts and innovations in sports broadcasting to take