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Star India COO Sanjay Gupta said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at Star, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take th
Move may benefit firms such as Star India; HC also took into account broadcast rights fees paid by private channels.
Star Sports roped in Amitabh Bachchan - the man with the deep baritone voice - as commentator. Bachchan will make his commentary debut during the India - Pakistan match on 15 February, 2015.
Star has increased its reach and relevance of the sport by providing local and regional language feeds. Besides just the reach, it will also help garner more viewership numbers and therefore is a brilliant move.