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ICC Cricket World Cup: Experts give thumbs up to Star’s geo targeting strategy

Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences sharply. The network is evidently looking at geo targeting.

GEC Watch: Star Plus gains most in Wk 4

Tu Mera Hero (6.3 TVM) on Star grew further in the fourth week, and has become the slot leader.

India down, but cos still buying World Cup ad spots

Star India COO Sanjay Gupta said, "The addition of southern languages has resulted in significant interests from south-based clients TI Cycles, Dixcy, Manappuram have signed for their maiden World Cup association."

STAR India gears up for ICC World Cup 2015

Sanjay Gupta, COO, Star India says, "The World Cup is the biggest event for Indian consumers. The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team's defence of its title in Australia and New Zealand and we, at Star, plan to make this World Cup, a 'Cup for All'. We will introduce many firsts and innovations in sports broadcasting to take

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