Press Release

Aasman Se Aage replaces Zindagi Kahe - Smile Please

30 March 2012

The promos of 'Aasaman Se Aage' that's all set to be aired on Life OK have piqued the curiosity of the audience, and producer Nilanjana Purkayasha is only too glad that show has recieved the required permission and managed to bag the 10.30 p.m. slot.

The intention of the show is to bring to the fore the reality behind reality shows. Tul Agnihotri and Kushal Punjabi are already on board for this one.

Aasman Se Aage will be aired at 10.30 p.m. replacing Zindagi Kahe - Smile Please which is expected to go off air from March 31st. Aasaman Se Aage will hit the small screens on April 23. It'll have a duration of 30 minutes vis-a-vis the original 20 minutes that were decided.

Source: Times of India?

Show me everything from anytime

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

UK ratings: Star Plus starts 2014 at top

Star Plus started the new year at pole position

Hindi GECs: A battle for eyeballs

Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”

Imagine more
Id: 5493