Press Release

Allan Border, Kapil Dev, Wasim Akram among Star’s commentary line-up for WC

30 January 2015

In order to bring the best of World Cup action through the best of experts, Star Sports’ commentary panel will feature 13 World Cup captains, 20 World Cup winners and 26 World Cup semi-finalists. The likes of Allan Border, Kapil Dev, Wasim Akram, Shane Warne, Mark Waugh, Graeme Smith, Ian Botham, Rahul Dravid, Sunil Gavaskar, Saurav Ganguly and others will add to the viewing experience with their expert insights and analysis during the ICC Cricket World Cup 2015.
Star will also launch a studio in Mumbai to present the pre- and post-match analysis, expert comments and insights.
Never-seen-before player analytics across 4,000 hours of match footage, ball-by-ball data from 600 matches (ODI data from 2010 till date), 200 players and 14 venues will be analysed in new look graphics, keeping the fans engaged 24×7 during the ICC Cricket World Cup 2015. For the first time ever, technologies mounted on sunglasses and wickets will be used during practice sessions to showcase what the players see while batting and bowling, bringing the viewers closer to the game. Drone cameras to give an aerial perspective of the majestic stadiums will be used for the first ever time for the ICC World Cup.
Moreover starsports.com will offer live streaming and 24×7 video-on-demand accessible through the web, WAP and apps on 200+ devices, all of which will contribute towards making the action from the ICC Cricket World Cup 2015 easily and readily available.
Apart from broadcast innovations, Star India is also offering ad options for advertisers all across the country. Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences more sharply. The ‘Cup for All’ has several first-time advertisers like Nestle, Marico,Yepme.com, Paytm, Raymonds, Pidilite, Lloyd and others signing on along with the usual cricket partners.
Star India’s marketing blitz started with a film with Sachin Tendulkar, invoking India to ‘Chase the Dream’ to win the World Cup again. The broadcaster’s World Cup campaign, #wontgiveitback followed the film, reflecting the young nation’s attitude and mood for the World Cup. The nation’s rallying call to Team India #wontgiveitback has created high buzz and conversations online.
As reported earlier by TelevisionPost.com, the World Cup, for the first time ever, will be broadcast in six languages across the Star Network.
Star Sports HD 3, the first ever all-Hindi HD channel and Star Sports HD 4 will be launched in the lead-up to the World Cup
Star India will broadcast certain select matches, including India’s opening tie against arch-rivals Pakistan, in the ground-breaking 4K format. This will be the first ever global broadcast of cricket in 4K.
Star India COO Sanjay Gupta said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at STAR, plan to make this World Cup, a ‘Cup for All’.
“We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India.”Source: Televisionpost.com
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