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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

UK ratings: Star Plus starts 2014 at top

Star Plus started the new year at pole position

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