Bodyguard premier on Star Gold shatters all TRP records
At 10.0 TVR, the movie emerges as the biggest television premiere since 3 Idiots, ahead of Dabangg & Singham
After creating a history on box office as the highest grosser, Salman Khan and Kareena Kapoor-starrer Bodyguard has shattered all TRP records on television. The world television premier of Bodyguard on STAR Gold has become the biggest television premiere since 3 Idiots but ahead of Dabangg & Singham. It has recorded 10.0 TVR for its premier on 12th November, 2011. The blockbuster helped the channel garner an all time high of 226 GRPs according to TAM data for week 46.
For the record, 3 Idiots’ premier on Sony on 25th July, 2010 had garnered 10.9 TVR on TAM people meters while Singham’s premier on Star Gold on 10th September, 2011 had garnered 8.7 TVR.
While only around 30mn fans have the watched the movie in theatres so far, an astounding 124 million viewers tuned in to see the movie on November 12 on Star GOLD making Bodyguard one of the biggest and the most successful premieres on TV.
Commenting on this success,Hemal Jhaveri, General Manager Star Gold,added, “We are thrilled with this achievement and the fact that Star GOLD is setting new benchmarks for movie channels. We have always aimed at entertaining our viewers with the best and latest blockbusters. There is much more in store for our viewers this year with the strong line-up of the new titles like Ra-one, Rockstar and Force etc.”
Star Gold had promoted the world TV premiere of Bodyguard across key cities through TV, Outdoor and print. In addition, to all of these, a roadblock unfolded across the Star Network on the 12th of Nov, just before the movie playout.
Source: Best Media Info