Press Release

Broadcasters feel Broadcast Audience Research Council could solve TV viewership conce ...

13 August 2012

The Broadcasting industry is deliberating on ways to measure television viewership in the wake of Prasar Bharati expressing dissatisfaction over alleged under-representation of Doordarshan's viewership and news channel NDTV's lawsuit against TAM Media Research.
Most broadcasters feel that the problems related to television viewership measurement would get solved once the industry's own audience measurement initiative -Broadcast Audience Research Council(BARC) is fully established.
Star India CEO and the President ofIndian Broadcasting Federation(IBF) Uday Shankar said that work has already started in this direction.

"A lot of the concerns and questions raised over Television ratings would be settled after the establishment of the system under BARC. The process is going on and we need to fast track the process," Shankar told PTI.

"There is already an establishment survey being conducted and we are also in talks with the I&B Ministry for the formation of this mechanism," he added.

News broadcaster India TV's editor-in-chief Rajat Sharma also backed BARC saying that a more transparent system backed by all stakeholders was the need of the hour.

"Broadcasters, advertisers and media planners need to come together to evolve a more transparent system of TV ratings. Formation of BARC mooted by the IBF should be expedited," Sharma said.

"We owe it to the Broadcasting industry," he added. Sunil Lulla, CEO ofTimes Global Broadcasting, said that while the recent developments related to Televising ratings may have brought the subject in focus, the industry was anyways moving towards setting up an alternative system.

"The industry has been always moving towards a more contemporary, a more robust system of measurement," Lulla said, adding that he too felt that BARC was the solution.

Source: Economic Times?

Show me everything from anytime

Media Statement

Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

Media Statement

“This confirms the compromise of episode 4 of Game of Thrones Season 7, earlier this afternoon. We take this breach very seriously and have immediately initiated forensic investigations at our and the technology partner’s end to swiftly determine the cause. This is a grave issue and we are taking appropriate legal remedial action.” said a Star India spokesperson.

ICC Women's World Cup 2017 Finale Sees Record Viewership on Hotstar

The final match recorded a peak concurrency of 1.9 million simultaneous viewers in its 48th over

1 2 3
418
Imagine more
Id: 6048