?What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.
Click here to watch Gayatri Yadav and Juju Basu speak about the 'Mauka Mauka' campaign
Uday Shankar, chief executive of STAR India said, “We already have rights of many key cricket tournaments for this platform. The one thing missing was IPL, the third largest cricket property in the world.”
Life OK general manager Ajit Thakur remarked that the initiative would engage all stakeholders to find probable solutions to conserve the river.
Satyamev Jayate director, Satyajit Batkal says that season 2 will have the same tenor and feel in the creative. The decision to showcase the episodes of the show in parts, with breaks in between was taken because "we feel there is so much we want to tell and do and this will help us in that. Also, it will let people work towards the causes they want to change.”
