CNBC TV 18 Storyboard: The 'Mauka Mauka' story
?What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.
Click here to watch Gayatri Yadav and Juju Basu speak about the 'Mauka Mauka' campaign
