Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”
Weekday shows on Star Plus and Zee TV attract more eyeballs in Week 2 of TAM 2014, while Colors rules the weekend shows
