All the major Hindi GECs witnessed growth in their viewership in Week 44. Among the smaller GECs, Big Magic stayed ahead of Zindagi and Sony Pal.
All the major Hindi GECs witnessed growth in their viewership in Week 44. Among the smaller GECs, Big Magic stayed ahead of Zindagi and Sony Pal.
Nitin Kukreja, head of sports business, Star India said, “Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India.”
Nitin Kukreja, head of sports business, says, “This time we will be airing 24 matches in the prime time band at 8 pm. This is a learning from the previous season. Also, we had added some new features in the live telecast that should make for better and more interesting viewing.”
Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.