Press Release

GEC Watch: Star Plus, Colors gain from New Year eve programming

9 January 2015

Sony, SAB TV, Life OK, Zee TV and Sony Pal also add more eyeballs in Week 1 of TAM 2015.

Riding on their New Year eve programming, the viewership of Star Plus and Colors grew in the first week of TAM 2015. Sony, SAB TV, Life OK, Zee TV and Sony Pal were the other Hindi general entertainment channels to register growth. However, there was no change in the pecking order.
According to data sourced from TAM subscribers for Week 1 of TAM 2015 (December 28 – January 3) for CS 4+, HSM markets, Star Plus strengthened its leadership with maximum growth in viewership followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.
Star Plus recorded gross viewership of 654 GTVM with a relative share of 24.57% (last week 596 GTVM and 23.64% relative share).
Colors too added more eyeballs this week and grew to 520 GTVM. The channel had a relative share of 19.53% (last week 492 GTVM and 19.53% % relative share).
Zee TV recorded a gross viewership of 430 GTVM with a relative share of 16.15% (last week 427 GTVM and 16.95% % relative share).
Life OK added a few eyeballs this week and recorded 338 GTVM with a relative share of 12.70% (last week 329 TVM and 13.06% relative share).
SAB TV also witnessed growth andrecorded gross viewership of 335 GTVM with 12.53% relative share (last week 320 GTVM and 12.68% relative share).
Sony’s viewership jumped to 264 GTVM with a relative share of 9.92% (last week 237 GTVM and 9.39% relative share).
Big Magic dropped to 61 GTVM and a relative share of 2.29% (last week 63 GTVM and 2.52% relative share).
Zindagi recorded viewership at 28 GTVM with a relative share of 1.05% (last week 29 GTVM and 1.13% % relative share).
Sony Pal grew to 26 GTVM with a relative share of 0.98% (last week 23 GTVM and 0.91% relative share).
Epic recorded a gross viewership of 6.3 GTVM against last week’s 5.3 GTVM.
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)
Source: Bestmediainfo.com
Related Articles:
Print
Show me everything from anytime
Press Release

Star Sports bets big on EPL-like experience to sell Hockey India League; Rs 100-cr makeover on cards

Nitin Kukreja, head of sports business for Star India said, "We want to create a multi-sport culture in India. Cricket is already big and we want to grow other sports like hockey as well. To do that production and how it looks on the screen is very important."

Press Release

Salman Khan, Ajay Devgn and Rajnikanth’s heroic hits on Star Gold this Republic Day

Commenting on this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “Being one of the leading Hindi movie channels in India, our aim has always been to provide a quality entertainment experience to our viewers. We have always believed in crafting differentiated and entertaining programming specials for our audience, underlining our commitment to bring them the latest and best of Bollywood. The Republic Day programming special ‘Asli Hero’ is our initiative to present our nation

Press Release

Star Sports launches marketing campaign to build Hero Hockey India League

Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

1
426 427 428
629
Imagine more
Id: 6772