Press Release

GEC Watch: Star Plus, Colors take huge leap as others lose viewership

29 November 2013

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Star Plus and Colors took a huge leap in Week 47 by adding 31 million and 34 million TVTs in their gross viewership respectively. While Star Plus growth was propelled by outstanding performance by its fiction shows, the world television premiere of Boss helped Colors cross 500 million mark.

According to the TVT data sourced from TAM subscribers for Week 47 (November 17 – November 23) for CS 4+, HSM markets, Star Plus strengthened its leadership on the back of primietime viewership that was at 3 years’ high. Its top running show Diya Aur Baati Hum crossed 12 million TVTs to become the highest ever rated show in the new digital world. Colors also strengthened its position at No. 2 with world television premiere of Akshay Kumar starrer Boss that garnered 8.6 million TVTs. Zee TV, Life OK, SAB and Sony were at No. 3, No. 4, No. 5 and No. 6 positions respectively.

Star Plus strengthened its leadership with 560 million TVT with a relative share of 23.30% (last week 529 million TVT with 22.03% relative share).

Colors held No. 2 position with a Gross TVT of 513 million. It had a relative share of 21.35% (last week 479 million TVT with 19.94% relative share).

Zee TV held No. 3 position with a Gross TVT of 433 million and a relative share of 18.02% (last week 440 million with 18.33% relative share).

Life OK remained the fourth most watched Hindi GEC with Gross TVT of 335 million against last week’s 340 million. The relative share was at 13.94% in Week 47 against 14.16% in the previous week.

SAB TV was at No. 5 with 308 million TVT and 12.82% relative share (last week 316 million TVT and 13.14% relative share). 

Sony further lost 29 million viewers in Week 47 and recorded a Gross TVT of 269 million. The channel had a relative share of 11.19% relative share (last week 298 million TVTs with 12.40% of relative share).

Source: Bestmediainfo.com

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