Press Release

GEC Watch: Star Plus widens leadership margin even as Colors adds maximum viewership

24 March 2014

Star Plus almost touched its high point with 727 TVM in Week 11 of TAM 2014 while Colors gained maximum viewership among all the Hindi general entertainment channels. Besides Star Plus and Colors, SAB TV also grew this week. However, there was no change in the pecking order.

According to data sourced from TAM subscribers for Week 11 of TAM 2014 (March 9 – March 15) for CS 4+, HSM markets, Star Plus led the Hindi GEC genre with a margin of 226 TVM over Zee TV. Colors was at No. 3 followed by Life OK at No. 4, SAB at No. 5 and Sony at No. 6.

Star Plus recorded a gross viewership of 727 TVM with a relative share of 27.34% (last week 717 TVM with 26.97% relative share).

Zee TV witnessed further decline of 27 TVM in its gross viewership but held No. 2 position. The channel recorded 501TVM with a relative share of 18.84% (last week 528 TVM with 19.86% relative share).

Colors recovered its losses of last week by adding maximum 31 TVM in Week 11. The channel recorded 466 GTVM. It had a relative share of 17.53% (last week 435 TVM with 16.36% relative share).

Life OK lost 12 TVM but held No. 4 position firmly. The channel recorded GTVM of 361 against last week’s 373. The relative share of the channel was 13.58% in Week 11 of TAM 2014 against last week’s 14.03%.

SAB TV held No. 5 position with 313 TVM and 11.77% relative share (last week 305TVM and 11.47% relative share).

Sonycontinued to be at No. 6 with 291TVM and a relative share of 10.94% (last week 301TVM and 11.32% relative share).

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