Press Release

Govt wakes up to Aamir Khan’s water call

7 August 2012

Impressed by the initiative taken by actor Aamir Khan on his reality show Satyamev Jayateto highlight water scarcity and pollution, the state government has assured the actor that it will help him in raising funds for the purpose.

Water supply and sanitation minister Laxman Dhoble had a two-hour long meeting with the actor at the latter’s residence on Saturday morning. The minister told the actor that water pollution issue can only tackled by raising awareness among the people.

“Aamir told the minister that he would support the government in every respect be it endorsing the events or accompanying the government representative to the central government and even the World Bank.He said that he would personally participate in the initiatives and the programme,” said an official from the department. The actor told the minister that he will be available for them once he was back from the US after two months.

Aamir was also requested to represent the state by becoming the brand ambassador on the issue.

Dhoble said he wanted to thank the actor for taking up the issue. The state has nearly 70 rivers. According to a pollution control board report, release of industrial waste, sewaragepolluting rivers in the state.

Source: DNA India?

Show me everything from anytime

High hopes for ‘Satyamev Jayate 2’

With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different.

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

Imagine more
Id: 6709