As the momentum builds ahead of the ICC World Twenty20 2016, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this eagerly-awaited event.
As the momentum builds ahead of the ICC World Twenty20 2016, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this eagerly-awaited event.
Sanjay Gupta, Chief Operating Officer of Star India, "At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience.''
Uday Shankar, chief executive of STAR India said, “We already have rights of many key cricket tournaments for this platform. The one thing missing was IPL, the third largest cricket property in the world.”
Life OK general manager Ajit Thakur remarked that the initiative would engage all stakeholders to find probable solutions to conserve the river.