In the first full week of extended six-day weekday programming, Star Plus breaks Star Sports’ record of 645 million TVTs recorded for the World Cup finale week
Ajit Mohan, Head, New Media, Star India, said, "It is likely that the most incisive coverage of the auction this time will be online. This shows our commitment to make IPL the biggest online sporting event in the world. And, this is just the beginning. We have far bigger plans in store for the full IPL coverage."
Star India digital head Ajit Mohan puts it well when he says: “The philosophy of the design and the service itself was to make video the hero; we believe we have become the YouTube of sports.”
