This year’s most anticipated clash between India and Pakistan in the ongoing ICC Champions Trophy – the flagship cricket tournament of 2017, broke many records. The match between the two nations attracted 201 mn* viewers, becoming the highest rated ODI match in BARC history. Also, an impressive 294 mn* viewers tuned in for the first half of the tournament.
India’s CT17 title defence against Pakistan which kick-started with the high impact and widely revered #SabseBadaMoh campaign, truly delivered what it promised. The highly anticipated match between two nations is rated 2x more than the last edition of ICC Champions Trophy 2013.
A Star India spokesperson said, “ICC Champions Trophy 2017 has been an impressive event in terms of scale, reach and following; and the India-Pakistan match set a new viewership record on our network making it the highest rated ODI match in BARC history. Fittingly for an event of such scale, we redefined the viewer experience via our all day programming and multi-language broadcast, which helped us set new benchmarks.”
In a double treat for fans, India and Pakistan will once again clash in the high-octane finals to bag the coveted title. Action starts on the Star Sports network on Sunday, June 18, 2017, 1:30 PM IST onwards.
Source: BARC, 2+ (U+R) All India*
About Star Sports
Home to a number of leading domestic and International sports, the Star Sports network with eleven channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); Pro Kabaddi; Tamil Nadu Premier League (TNPL); the Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton World Federation (BWF) events, Premier Badminton League (PBL); Hockey India League (HIL); Formula 1; Wimbledon, The French Open and US Open.
For further information, please contact:
Star Sports
Jimit Shah | +91 9833228876 | Jimit.shah@startv.com
Vikas Kumar | +91 7033482706 | Vikas.Kumar@startv.com
Genesis Burson-Marsteller
Nithin Rajasekaram |+91 7045044324| Nithin.rajasekaram@bm.com
Andrew Bareh | +91 8447938219 | Andrew.Bareh@bm.com
Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”
Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”
Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.
