On social media, the opening day (February 14, Saturday) witnessed 1, 31,000 conversations from 80,000 unique authors, delivering 1 billion impressions (in India) for the two matches.
On social media, the opening day (February 14, Saturday) witnessed 1, 31,000 conversations from 80,000 unique authors, delivering 1 billion impressions (in India) for the two matches.
Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”
Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”
Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.