As India prepares for almost four months of top-level cricket, the broadcasters of the two marquee events – the ICC Cricket World Cup and the Indian Premier League (IPL) – have different views on the value of their respective products.
As India prepares for almost four months of top-level cricket, the broadcasters of the two marquee events – the ICC Cricket World Cup and the Indian Premier League (IPL) – have different views on the value of their respective products.
Kevin Vaz, Head – English channels, Star India said, “Indian audiences have continually expressed a preference for action movies. Star Movies Action was conceptualized and launched with this as a driving factor. We have scheduled some of the biggest action premieres of 2013and which is just a preview to the 2014 line-up.”
Ajit Thakur, Channel Head – Life OK said, “Partnering with a prestigious brand like Screen has been a big move for the channel and the 20th Annual Life OK Screen Awards is an important step for us. ”
The new Mahabharata was applauded and appraised for its uniqueness and unbelievable use of technology.