India-Pak World Cup match clocks 25 mn video views on Star’s digital platform

FOX International Channels vice president, marketing Debarpita Banerjee says, “Food is a popular subject, a popular topic, and we plan to maximise the topic’s already wise reach with the new season of Twist of Taste, which itself is a flagship show for FOX Traveller. The audiences have loved the concept and we are excited to partner with Vikas Khanna in the third season of the show. ‘Twist of Taste: Coastal Curries’ reiterates our promise to bring more exciting and quality local content to the I

Sanjay Gupta, chief operating officer (COO) of Star India said that October 2014 is a realistic deadline for BARC. But the issue of the guidelines was another problem altogether. “What an ideal measurement system ought to be – this subject has been in discussion in the country for more than three years. It began with the Amit Mitra committee report in 2010. To my mind, as a system and as an industry, we have chosen not to act on it. I do believe that the existing television system is not compreh

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I