-17% growth in live match ratings compared to the last edition
-15% growth in watch-time vs 2023 for live broadcast of the first 18 matches
Mumbai, 12th April, 2024: As per BARC, more than 40 crore viewers tuned in for the live TV broadcast of the first 18 matches of IPL 2024 on Disney Star network, marking the highest-ever cumulative reach for the live broadcast of 18 matches. The broadcaster has also recorded 12380 crore minutes of watch time, a growth of 15% compared to 2023 edition. Additionally, the TVR witnessed a growth of 17% compared to 2023 edition. The growth in viewership reflects fans’ unwavering support and love for IPL on TV. Star Sports will celebrate fans through a special week, starting 15th April, highlighting the ‘Ajab fandom of IPL’ and paying homage through various initiatives that highlight the distinct ways each fan engages with their favourite sport and teams.
The inclusion of Indian Sign Language Feed and AI technology in the TATA IPL 2024 broadcasts has met with positive response, attracting a wider audience, and fostering a more inclusive viewing experience. Shows like Cheeky Singles, feat. Carry Minati has further boosted IPL's appeal by infusing fresh perspectives and diverse content into the coverage. Through an immersive broadcast, Star Sports aims to make IPL 2024 a truly unforgettable and personal experience for all.
Source:
BARC data for 2+U+R
