The channel has associated with Ekta Kapoor for this fiction drama, which premieres on March 23, and will air every Monday to Friday at 8.30 pm.
The channel has associated with Ekta Kapoor for this fiction drama, which premieres on March 23, and will air every Monday to Friday at 8.30 pm.
Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”